A driving experience voucher is a unique and new-age way of buying for oneself an experience of getting behind the wheel of some of the most famous cars in the world and a car fanatic will know how irresistible such an offer is, especially when the hassle of possession is not there. The satisfaction of an adventure has lured many customers into this growing industry instead of going for the age-old concept of materialistic gifts. The trend-setter was a UK based company in 1989 when this concept of experiential gifts was not very common. But now with consumers aiming to acquire for themselves experiences of race-car driving, off-road driving, riding motorbikes and definitely classic cars, several experience gift companies have been launched and a large section of the business thrives on driving experience vouchers.
The new-age class of thrill seeking customers is found to belong to the 18-45 years age-group. And with their increasing comfort with making deals on Internet, the companies have started advertising themselves online. Lucrative offers are made on these driving experiences and attract the car fanatics to invest to get into the driving seats of a Ferrari or an Audi R8, a Lamborghini or even Bond’s favourite, Aston Martin. The need for speed gets satisfied undoubtedly.